The 2024 edition of Venditalia proved to be an unmissable stage for the debut of FLO’s new product lines, praised for their strong innovative character, the result of continuous research into new materials. Among the new products presented were the Alpha and R-Hybrid cups and the compostable GEA Calix 2.0 capsules.
Technology, originality, training, and information: Venditalia, the most important international event in the Automatic Distribution sector, which has just concluded in Milan, recorded the participation of over 22,000 visitors, 40% of whom were international. Among the most represented countries from abroad were France, Spain, Germany, Poland, Portugal, and the United Kingdom, all experiencing double-digit growth compared to the 2022 edition.
The true star of this edition was the Alpha cup, which introduces a revolutionary concept of plastic-free food packaging. Alpha products are made from vegetal fiber waterproofed with silica, a natural material free from plastic and PFAS. Due to the absence of plastic, Alpha cups are completely exempt from the plastic tax, according to the SUPD definition.
Great interest was also sparked by the brand new R-Hybrid, the first and only vending cup containing post-consumer recycled raw materials. This represents a crucial breakthrough in automatic distribution as it ensures a significant reduction in the consumption of virgin raw materials, anticipating by 6 years the achievement of the recent packaging regulation (PPWR) target, which requires a minimum of 10% recycled content in plastic containers by 2030.
The innovations offered by FLO’s lines launched at Venditalia captivated the audience as they present real solutions to the challenges posed by recent European regulations, paving the way for an emerging concept where “packaging” becomes synonymous with “sustainability.”
Over 50 years of experience in the sector, supported by the deeply rooted innovative drive within the FLO Group, have been the cornerstones on which these cutting-edge solutions were developed, further consolidating the company’s leadership position in the international market.
A special thank you goes to the entire FLO Team for their dedication and collaboration once again demonstrated during this significant event.
Notizie recenti
28 May 2026
From July, R-HYBRID SKY will be available, the new generation of vending cups designed to anticipate the standards of the PPWR regulation and reduce the environmental impact of single-use products. The product introduces a lightweight eco-design that reduces the use of virgin raw materials while maintaining performance, a monomaterial structure without fillers to support recycling processes, and the use of 20% food-grade post-consumer recycled polystyrene. Integrated into the RiVending circuit, the cup supports a real “cup-to-cup” model and remains compatible with existing vending machines without any operational modifications.
11 May 2026
FLO took part in Venditalia 2026 at the Rimini Expo Centre, presenting its key innovations for the vending sector: R-Hybrid SKY, Alpha and GEA.
29 April 2026
The new European Packaging and Packaging Waste Regulation (PPWR), which will enter into force on 12 August 2026, will be at the centre of a session at Venditalia 2026 dedicated to the vending sector. Among the speakers, Erika Simonazzi, Marketing Director of FLO Group, will explore the impacts and opportunities for the industry. Event organised by CONFIDA.
