The city received the recognition for the implementation of the best sustainable development project applied to the vending machine sector. The award was received by Mayor Federico Pizzarotti within the “Cresco Award – Sustainable Cities”, organized by the Sodalitas Foundation and ANCI.

RiVending is a project born from the desire and commitment of Flo Spa, which coordinated the pilot project on Parma.
Supported from the beginning by CONFIDA, COREPLA and UNIONPLAST, RiVending is the practical expression of the circular economy applied to the world of vending machines: a virtuous circle of recovery and recycling of plastic cups and pallets.
The project involved the company in charge of waste collection in the city, Iren, and 20 of the most important companies in the Parma area including Barilla, Cerve, Sidel, Casappa, as well as the University of Parma, the Gazzetta di Parma and the offices of the Municipality and the Parma Industrialists Union. During the Parma test phase, four of the most important vending companies, Buonristoro, Ge.S.A., IVS, Argenta and Water Time collaborated with the project.
Notizie recenti
28 May 2026
From July, R-HYBRID SKY will be available, the new generation of vending cups designed to anticipate the standards of the PPWR regulation and reduce the environmental impact of single-use products. The product introduces a lightweight eco-design that reduces the use of virgin raw materials while maintaining performance, a monomaterial structure without fillers to support recycling processes, and the use of 20% food-grade post-consumer recycled polystyrene. Integrated into the RiVending circuit, the cup supports a real “cup-to-cup” model and remains compatible with existing vending machines without any operational modifications.
11 May 2026
FLO took part in Venditalia 2026 at the Rimini Expo Centre, presenting its key innovations for the vending sector: R-Hybrid SKY, Alpha and GEA.
29 April 2026
The new European Packaging and Packaging Waste Regulation (PPWR), which will enter into force on 12 August 2026, will be at the centre of a session at Venditalia 2026 dedicated to the vending sector. Among the speakers, Erika Simonazzi, Marketing Director of FLO Group, will explore the impacts and opportunities for the industry. Event organised by CONFIDA.

