The city received the recognition for the implementation of the best sustainable development project applied to the vending machine sector. The award was received by Mayor Federico Pizzarotti within the “Cresco Award – Sustainable Cities”, organized by the Sodalitas Foundation and ANCI.

RiVending is a project born from the desire and commitment of Flo Spa, which coordinated the pilot project on Parma.
Supported from the beginning by CONFIDA, COREPLA and UNIONPLAST, RiVending is the practical expression of the circular economy applied to the world of vending machines: a virtuous circle of recovery and recycling of plastic cups and pallets.
The project involved the company in charge of waste collection in the city, Iren, and 20 of the most important companies in the Parma area including Barilla, Cerve, Sidel, Casappa, as well as the University of Parma, the Gazzetta di Parma and the offices of the Municipality and the Parma Industrialists Union. During the Parma test phase, four of the most important vending companies, Buonristoro, Ge.S.A., IVS, Argenta and Water Time collaborated with the project.
Notizie recenti
7 October 2025
FLO Group is coming to Host Milano 2025 (Hall 18P – Stand D32 E31) with three Ho.Re.Ca. innovations: R-Hybrid SKY in recycled PS, Alpha in plastic-free Qwarzo® cardboard, and GEA capsules in PLA. Innovation and sustainability for professional hospitality.
2 October 2025
R-Hybrid SKY, FLO’s new vending cup made from post-consumer recycled polystyrene, combines advanced eco-design, lightness, and recyclability, while delivering performance equivalent to traditional single-use cups. With recycled content more than double the EU 2030 target and already compliant with PPWR regulations, R-Hybrid SKY integrates into the RiVending system, allowing each cup to be turned into new raw material. It will be available from the end of 2025.
30 September 2025
Vendtra 2025 confirmed the importance of sustainable innovation in the vending sector. The stand served as a meeting point for companies, clients, and partners, fostering discussions on innovation, design, and sustainability. The presentation of the Alpha line sparked a debate on future prospects, highlighting the importance of developing cutting-edge, environmentally responsible solutions.